Digital Experience Specialist

Web systems that work.

I design, build, measure, and maintain enterprise web experiences across UX, accessibility, SEO, CMS, and analytics.

View WorkResume
Abstract web operations workspace in the portfolio color palette.
Portrait of Tessa McLean.
Award proof2 + 3Platinum and Gold recognition for collaborative CONMED page work.
Sitecore CMSADA and WCAGSEO and AIOGA4 reportingLocalizationReusable UIStakeholder reviewWeb governanceSitecore CMSADA and WCAGSEO and AIOGA4 reportingLocalizationReusable UIStakeholder reviewWeb governance

Work stories with receipts.

The case studies lead with the job each page had to do, the role I played, and the outcome signal a hiring team can verify.

Updated CONMED BioBrace product page screenshot.Product experienceCONMED Product PagesProduct page modernization across surgical specialties, with clearer content structure, consolidated pages, SEO improvements, and ADA-aware execution.Outcome signalBioBrace, Infinity, General GI, and resection pages now use a cleaner product-story structureRead case
Updated CONMED homepage screenshot.Component systemCONMED Custom ComponentsReusable CONMED components for homepage merchandising, quote modules, two-up content layouts, specialty family pages, and campaign storytelling.Outcome signalHomepage refresh made room for more product pathways while keeping the first page scannableRead case
Updated CONMED sustainability Corporate Governance page screenshot.Corporate webCONMED Corporate PagesCorporate site modernization and maintenance, including a redesigned Corporate Governance page aligned with the rest of the CONMED brand experience.Outcome signalCorporate Governance moved from long list-style content into scannable committee and leadership sectionsRead case
Updated CONMED Life That Awaits blog article screenshot.Blog systemCONMED BlogsBlog and article-page work that turns campaign copy and clinical storytelling into polished, searchable, responsive CONMED web content.Outcome signalSource campaign copy became a finished article experience for the Life That Awaits storyRead case
AvaSure homepage screenshot.Website archiveWebsite Work GalleryA grouped gallery of website work across healthcare, product commerce, consulting, ophthalmology, class projects, CMS builds, and custom front-end experiments.Outcome signalNewer site examples appear first, followed by earlier web portfolio projectsRead case
Collage of graphic design work from Tessa McLean's legacy portfolio.Visual design archiveGraphic Design GalleryA grouped gallery of earlier graphic design work across branding, advertising, package design, environmental design, and presentation mockups.Outcome signalLegacy portfolio pieces are consolidated into one browsable gallery storyRead case

A practical web operating system.

Tessa is strongest where visual design, CMS reality, compliance, search, and measurement all have to fit inside the same launch.

About

Design

UI design, UX design, Prototyping, Logo design

Development

HTML, CSS, JavaScript, React

CMS & Platforms

Sitecore, Optimizely, WordPress, Joomla

Optimization

SEO, AIO, GA4, Semrush

Accessibility

ADA compliance, WCAG, Screen reader-minded UX, Accessible forms

Operations

Localization, Translation management, Vendor coordination, Privacy support

Award pages, shown in context.

The awards page pairs each screenshot with role notes, credits, live URLs, and MarCom entry links so the work is easy to verify.

AwardsLive page
BioBraceRC product page screenshot from the Platinum MarCom award set.

Process built for real launch paths.

A repeatable path for web work that needs stakeholder approval, clear content, accessible behavior, and measurable follow-through.

Discover

Clarify audience, business goal, CMS constraints, accessibility needs, SEO risks, and stakeholder requirements.

Structure

Map content, navigation, page hierarchy, metadata, and reusable section patterns before visual design gets too far ahead.

Design

Create clean, responsive UI direction that balances brand expression, usability, readability, and accessibility.

Build

Implement semantic, mobile-first pages and CMS-friendly components using practical front-end development patterns.

Validate

Test responsive behavior, keyboard access, forms, alt text, contrast, analytics expectations, and stakeholder review paths.

Optimize

Use GA4, SEO, accessibility, 404, and content-quality findings to recommend focused improvements.

Designed to help hiring teams decide faster.

Review the work, scan the proof, download the resume, and reach out without hunting through a maze.

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